Abstract:

The article is devoted to the presentation of the author’s approach to the analysis of digital reality in its most significant parameters. The main functional modalities of digital reality are considered including sociality, identity, rationality, the ratio of human and non-human factors. The socio-ontological replications of digital reality are analyzed, the most important of which is digital discourse that is the subject of socio-humanitarian empirical research. The author defines the basic methodological principles, difficulties and prospects of the study.

Keywords: digital reality, digital technologies, functional modality, social representation, methodology, ontology, discourse.